Create buzz with reveals, announcements, and special guests. Learn how to go live on YouTube, plus tips, tricks, and ideas for making your broadcast successful. New to YouTube live streaming? Before you can live stream, your YouTube channel needs to be verified. Then proceed with the following steps. The camera on your laptop or device is an easy, software-free way to record. But what you gain in convenience, you lose in quality.
With an encoder a. Will there be one host or more? Will you need a cameraperson? If you plan to enable chat, will you have a moderator? This makes it easier for viewers to share your YouTube Live video. Check your YouTube Analytics to see when your videos get the most views.
This gives you an indication of when your viewers are often online. Also, take a look at where people watch your videos from. If you have a global audience, you may want to pick a time that works in multiple time zones. Still not sure? Ask your audience. Run a teaser and ask people to choose a preferred time in the comments. Or create a Twitter or Instagram Story poll. Planning a live series? Keep a consistent schedule. With a regular time slot, viewers can anticipate and build your live stream into their daily or weekly schedule.
This makes your live stream easier to promote and allows people to set reminders. Before you broadcast, go through the following setup checklist. Your live stream is a virtual event , so treat it as you would any other event. There are several ways to build buzz, on and off YouTube. Here are some suggestions:. Read our complete guide to YouTube marketing. Add an image or your teaser video to attract attention.
Write sharp and specific copy. Tell people why they should tune in. If desired, you can select "More Options" to further customize your livestream, including scheduling, live chats, and age restrictions for viewers.
Choose whether or not you're video is made for kids so your stream adheres to YouTube's age and content policies. For you. World globe An icon of the world globe, indicating different international options.
Get the Insider App. Click here to learn more. A leading-edge research firm focused on digital transformation. Good Subscriber Account active since Shortcuts. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Log out. Smart Home. Google has compiled a list of YouTube Live verified encoders here. Before we move on to the next section, I want to quickly share a few statistics from an insightful study conducted by Livestream and New York Magazine.
After surveying 1, adults to learn more about their content consumption habits, the researchers found that:. So, yeah. Yes, doing a simple stream through your webcam or phone is practically free. Nonetheless, time spent live streaming is time not spent generating leads and closing sales.
One camera alone is going to cost you a decent amount of money. I say all that to say this: You need to put some serious thought into the promotion of your live stream.
Perhaps the most obvious way to promote your YouTube live stream is to get the word out to your social media followers. Tweets, Instagram stories , Facebook posts—the whole nine yards. I strongly discourage simply copying and pasting across platforms.
Whereas your Facebook fans may expect you to use a more serious, professional tone, your Twitter followers may be more open to humor and levity. The more thoughtful you are about the promotional messaging you post across platforms, the better results you can expect to see. Beyond organic social marketing, I encourage you to experiment with miniature Facebook advertising campaigns.
Via OptinMonster. Specifics aside, the idea is that you want to target people who have, in one way or another, shown their interest in your business. Make sure your email copy emphasizes the value your live stream will provide.
What topics are you going to address? Which pain points are you going to alleviate? What, specifically, will your viewers get out of it? Therefore, in order to attract bigger and bigger live stream audiences over the long term, you should try to grow your YouTube following in general.
The more users watching your standard videos on a regular basis, the more users YouTube will notify about your live streams. Use your video titles to create a curiosity gap.
Add cards to the end of your videos to promote related pieces of content. Link up with other content creators whose audiences might be interested in what you have to say. Alright, folks. Therefore, if you want to consistently attract a substantial audience, you need to do your homework. What keeps them up at night? What are their goals, and what might stop them from achieving those goals?
What are some insights that you can provide in order to make their lives easier?
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